Why Video Is So Important For Your Marketing Strategy

As many of you know, video production is our most popular service here at HeartFire Media. I started my career in the TV/Film industry many years ago and am blessed with amazingly talented videographers and editors here in the San Antonio area who produce quality commercials, web video, event coverage, etc. A few years ago, many people thought video was an unnecessary tool for their marketing strategy, but today it is an absolute necessity. Here’s why:

 The internet boom (which now seems like light years ago), has transformed the way we absorb information including the amount of time we spend on the web. No longer do people want to spend more than five minutes on your website reading about you, your company, or anything else important you have to say. They need something fast and to the point, leaving them with  the ‘yes’ or ‘no’ decision to work with you now or in the future. If you don’t have a video by now explaining what your company does and what makes you unique, you are already behind. BUT, no worries, it’s not too late to start one.  The main goals of a video are not just to have great advertising spots on television but to 1) get more people to buy your services or product 2) get more people to visit your website 3) inform the public about the amazing things you and your company are doing.

Cool STATS about Video Production from Marketing Expert Neil Patel (www.neilpatel.com)

• After watching a video online, 64% of people are more likely to buy the associated product

• After watching a video online, 65% of people will visit the marketer’s website

• 59% of executives would rather watch a video than read text

• 76% of marketers plan to increase their use of YouTube in 2014

• Mobile users in particular have got their eyes glued to videos, with over 50% of all online video watched on a mobile device. Oh, and this is especially interesting:

YouTube reports that people spend over 6 BILLION hours each month watching videos on their site!! That is insane! Needless to say , if you are part of an organization or business that doesn’t have a video explaining what you do, we need to get on the ball stat! Here are more helpful stats if I haven’t convinced you enough: http://www.youtube.com/yt/press/statistics.html

We like to practice what we preach here at HeartFire Media and currently producing our own client testimonial video that I am so excited to share it! It should be a couple more weeks before it’s done and we’ll let the world know. If your are interested in having your own video made and have no idea where to start, give us a call. We will be more than happy to walk you through the process. We make it fast, easy, and as convenient as possible to bring your vision to life. Video production is a must-have marketing tool that is investment you will want to make. Tune in to next week’s blog as I explain the “HOW-TO” of producing a great video.

PLEASE SHARE THIS INFO with your friends and spread the word about our great marketing tips. Thank you very much for all of your support.

Love always,

Samantha Najera

P.S. We need your votes!! The San Antonio Current is hosting its annual “ Best of San Antonio” contest. Please vote for HeartFire Media under the “Best Start Up” category.  Remember you must register and vote in 10 other categories in order for our votes to count! Visit this link http://sacurrent.secondstreetapp.com/San-Antonio-Currents-Voters-Choice/Ballot/ and vote for us!!! This would be great exposure for the company. Thanks in advance!

 Ephesians 6:7, NLT “ Work with enthusiasm as though you were working for the Lord rather than working for people.”

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