2015 Super Bowl Commercial Preview- Marketing Genius At Its Best

This is by far one of my favorite times of year! It’s when all of the marketing geniuses from around the world get to display their latest and greatest works on the big screen for millions to view. The SuperBowl is known for its entertaining commercials and it has become a family tradition to stay on the couch during commercial breaks to see creative and sometimes comedic magic.

This year’s lineup promises some great advertisements from companies like WIX.com, Victoria’s Secret, Nationwide Insurance, Skittles, Snickers, and many more.

CNN did a good job with this compilation of what you can expect to see this year. Watch It HERE: https://www.youtube.com/watch?v=P6K0siUb5Ts

BUT WAIT! Not everyone made the cut, this controversial commercial by GoDaddy supposedly will not air due to an uproar from viewers who saw the commercial, arguing that the spot promotes inhumane puppy sales. See the spot for yourself here: https://www.youtube.com/watch?v=eH5wdm1Caoo


And WHO doesn’t love to watch the beloved Doritos commercials? I especially love to watch these because (if you didn’t know) the company implements an amazing marketing strategy called the “Crash the SuperBowl” contest where production peeps from around the country must create their own 30- second commercial including a bag of Doritos of course. The company has fans vote online for their favorite commercial and the finalists must wait until game day to see if their commercial airs. If the spot airs, the winner gets $1 million dollars and a dream job at Universal Pictures. Not bad if you ask me! The commercials are sometimes made on shoestring budgets but can be really creative and hilarious. You can see this year’s finalists and vote here: https://crashthesuperbowl.doritos.com/finalists.

Commercial production is one of the best things we do at HeartFire Media in San Antonio, Texas. It would be a dream come true for my team to come up with something really cool that airs in front of millions of viewers. I’m calling it now! We WILL be one of the best creative media and marketing firms in the world and you will be so lucky to say “ I knew her back then in her LinkedIn days!” LOL I love to immerse myself into projects that I know people will love. In 2014, we came up with two videos that now have over 16,000 views. The San Antonio is HAPPY video and an original song we made for our SAN ANTONIO SPURS!

But seriously, we love what we do and try our best to produce creative projects everyday. Fee free to check out our demo or better yet, subscribe to our HeartFire Media YouTube Channel.

Let me know if you have an idea for a commercial or web video and I am always here to help. So who do you think will win the SuperBowl this year? (Dare I ask?)


Samantha Najera




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PSALM 84:11 ” For the Lord God is our light and protector. He gives us grace and glory. No good thing will the Lord withhold from those who do what is right.”



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