After 27 years as a print-only publication, La Prensa de San Antonio officially launched their new mobile-friendly website on Monday, June 6th. Publisher of La Prensa, Nina Duran, said “We are super excited to announce that we have finally launched our new website, www.laprensasa.com. We would like to thank our advertisers and readers for all their support. It’s been such a pleasure to see the goals we’ve set for ourselves, like rebranding, moving offices, and, now, launching the website to come to fruition these past few months.”
La Prensa will continue their legacy as they merge with local marketing firm, HeartFire Media. The new website is one component of an overall rebranding strategy, which also includes future video content, marketing services and more, to be rolled out in the next few months. Samantha Najera, owner of HeartFire Media, also spoke about the website’s new launch, “We hope you all continue to enjoy reading the latest positive community news in two languages, in both print and online. We love breathing new life into one of San Antonio’s beloved treasures. By adding this new digital website, it provides another revenue stream for the company to continue to thrive.”
ABOUT THE COMPANIES: La Prensa is San Antonio’s only bilingual semi-weekly newspaper, has been owned by Duran Duran Industries for over 27 years. Founded in 2012 by Samantha Najera, HeartFire Media is a creative marketing firm specializing in video production, web design and development, online marketing strategy, and marketing/PR consulting. For more information: www.laprensasa.com and www.heartfiremedia.net.
For more information on digital advertising opportunities, please contact Alyssa Bunting, Director of Advertising, at firstname.lastname@example.org or at 210-242-7900. La Prensa and HeartFire Media’s offices reside inside of the Fine Silver Building, located at 816 Camaron Street, Suite 240.