Why Testimonial Videos Are Important To Your Marketing Strategy

Before there was social media or even the World Wide Web, people would depend on word of mouth for business recommendations. What did their neighbor have to say about that Physician down the street? Was he reliable? Friendly?

Now, in our world that is overwhelmed by online content, word of mouth has evolved into online reviews. You scroll down Amazon, see a product you like and one of the first things you do is check to see their reviews.

When it comes having a business, testimonial videos are vital to bringing the word of mouth custom into the 21^st century.

Why do they matter to your marketing strategy?

Your Reputation – This is vital. What others say and think about your business is what makes or breaks you. No business is perfect but this is where testimonial videos can help show your consumers that your brand is reliable.

Relatable – This puts the person behind the review into light. This is where emotions and human connection can take place.

Great Promotion – A great, professional looking testimonial video can be added to your website, all of your social media sites, and any marketing platforms you use. We live in a video content world and a quick video that gets a message across is great for “sharing” and even promoting your business.

 We at HeartFire Media can help with just that. We specialize in creating effective testimonial videos that reach a specific target audience in the San Antonio market. If your business or organization need a great video or would like a quote, please give us a call at 800-235-3964 or email sam@heartfiremedia.net.