Badass of the Week: Barbara Perales

Barbara Perales is a native San Antonian and owner of New Era Towing-Towing and transport services, Private Property Towing services for multi-family and commercial businesses, and repossession services.

As a single mother, she wanted more for herself and her daughter Emilia and started doing minor roadside services (lockouts, tire changes, fuel deliveries and jump-starts) for money. It wasn’t until a few years later, she decided to branch out into the towing industry. Her fiance Michael was a huge mentor of hers and they both decided to commit to the business full time. Barbara has helped many people throughout the years and finds joy in being able to assist when needed and provide excellent customer service.

When Barbara and her family aren’t working on the business, they are out serving in the community. Whether it’s donating to the Angel Tree, San Antonio Children’s Shelter, Westside Family YMCA Toy Drive or sponsoring events and charitable causes, Barbara is always ready to help when needed. Just this week, she came to the rescue at the Children’s Bereavement Center of South Texas because they were low on teddy bears to give to grieving children. She went out of her way to purchase and deliver 30 bears to make sure they had something to give to those children in need. It is people like Barbara that make San Antonio a special place. She sheds light and positivity wherever she goes, even when going through hard times. Thank you, Barbara, for your positive energy, giving spirit and commitment to the community.

Professional Awards:*4 years Allstate Insurance Provider Excellence in Customer Service Award *3 years in a row ACE Awards- The nomination guidelines for the ACE Award include: the highest percentage of calls when the estimated time of arrival is achieved, consistency in response time, written appreciation from customers, and professionalism. ACE recipients rank in the top 1% of the towing industry’s service providers. The ACE Award is presented by American Towman Magazine, the leading trade publication serving emergency road service professionals. Recipients were nominated by the nation’s major motor clubs and dispatch centers.

For more information on Barbara’s company, visit www.neweratowing.com