About HeartFire
HeartFire Media is a San Antonio creative agency helping brands, institutions, and mission-driven organizations connect through story, strategy, and production.
Our story
2012
Founded in San Antonio
HeartFire Media was founded in San Antonio in 2012 by media professional, producer, and storyteller Samantha Najera. What began as a passion for connecting people and sparking creativity became an agency serving businesses, nonprofits, public organizations, and community-focused brands.
Our roots are in journalism and production. That background taught us to listen closely, find the real story, work under pressure, and create for an audience—not for ourselves. Today, we bring that discipline to video, content, public relations, branding, live production, and integrated campaigns.
We do more than make brands look good. We help them become clear, credible, and worth paying attention to.
Values
The best creative decision often begins with the right question.
Beautiful work is not enough. It must help the audience understand, remember, or act.
Culture is not decoration. Represent people with care, specificity, and honesty.
Communicate clearly, solve problems early, and finish with the same energy used to start.
Founder
Samantha Najera is a San Antonio media professional, producer, writer, speaker, and content creator whose experience spans television, radio, film, marketing, and communications.
Her career began behind the scenes at Turner Studios, followed by work at KSAT 12 in San Antonio and as a multimedia news reporter in College Station. In 2012, she founded HeartFire Media to bring the discipline of journalism and the power of creative storytelling to organizations with something meaningful to say.
Samantha is also associated with the Bean & Chisme show, extending HeartFire’s connection to locally rooted, culturally relevant storytelling.
Woman-owned business certification
Minority-owned business certification
Small business certification
American Advertising Federation recognition
Client experience
Morgan’s Wonderland
University Health
The Salvation Army
Pizza Patrón
Texas A&M University–San Antonio
U.S. Hispanic Chamber of Commerce
NALCAB
Pro-Vigil
SJRC Texas
San Antonio Hispanic Chamber
