Built for Every Body

Services

Social & Content, Video

Sector

Attractions & nonprofit

Year

[Year]

Deliverables

Brand film, social cutdowns, photo library

01 — The challenge

Morgan’s Wonderland needed to reach families beyond San Antonio while making sure the story was told with guests with disabilities—not about them.

02 — The audience insight

Parents do not need to be told a place is accessible. They need to see a kid like theirs having the best day of the summer.

03 — The idea

Built for Every Body: an unscripted film shot at guest eye level, following three families through one day at the park.

04 — What HeartFire made

05 — The rollout

Launched on owned channels ahead of the summer season, supported by paid social and partner sharing, with captioned versions in every placement.

06 — The outcome

[Verified metric]Reach

[Verified metric]Engagement

[Verified metric]Business result

[Approved client quote about the work and what it made possible.]

[Client name]

[Title], Morgan’s Wonderland

Credits

Texas A&M University–San Antonio

U.S. Hispanic Chamber of Commerce